The Super Bowl doesn't just bring out the biggest names in sports and entertainment every year. It also brings out the biggest brands. Well, most of them.
Nike, however, had surprisingly sat out on the sidelines since 1998, until it finally returned with a commercial during Super Bowl LIX. After a 27-year wait, the ad needed to deliver — and it did. The minute-long "So Win" spot is an all-female commercial that celebrates nine of the top athletes in the sports world: Grammy Award winner Doechii narrates the ad, which challenges all the things women are told they can't do in sports.
"You can't be demanding. You can't be relentless … so be relentless," Doechii says, as the athletes defiantly show off their skills. "You can't be confident … so be confident." Then it ends with the clincher: "Whatever you do, you can't win.
So win." Winning is something those nine women know how to do. And it's what Nike did with its first Super Bowl commercial in almost 30 years. Want great stories delivered right to your inbox?
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